d_skin® Product Information

2008/03/20

d_skin® Provides a Cure for ‘Lendaphobia’

d_skin® Provides a Cure for ‘Lendaphobia,’ and Eliminates The Fear of Lending Video Games, DVD and Music Discs to Friends & Family a New Survey Reveals three out of four Americans won’t lend their CDs, DVDs and video game discs to anyone – not even family and friends – because they believe the risk of losing digital content is too great, according to a survey conducted by market research firm Synovate. “The explosion of digital material found on CDs and DVDs has led to a growing phenomenon called ‘Lendaphobia,’” said Marc Saltzman, syndicated technology columnist and author of 13 books, including the “DVD Confidential” series. “And as new, more expensive games and new movie formats like blue ray rise in popularity, so is the investment consumers are willing to make to protect their media.” “Almost everyone has experienced the frustration of trying to play a disc that’s been permanently damaged, and a solution as simple and inexpensive as d_skin can cure all that.” It is estimated that each year billions of CDs, DVDs and games are damaged and thrown away due to unrepairable scratches, costing consumers billions of dollars. “Any parent of small children knows how easily a disc can be damaged,” says Saltzman, who is the father of three young children himself. “By using d_skin, anyone can protect cherished memories, a favorite movie or important information using this revolution in disc protection.”